Tag Assistant is a browser extension developed by Google that helps check and troubleshoot the proper installation of tracking tags. It provides a simple way to verify if tags such as Google Analytics, Google Ads, and other scripts are working correctly on a webpage. By analyzing tag activity, it highlights issues and suggests possible improvements to ensure accurate data collection.

The extension is designed to run in the background while a page is being tested. Once activated, it detects all implemented tags and displays detailed information about their status. Errors, warnings, and successful tag loads are clearly shown, allowing quick identification of problems. This makes it easier to understand whether tracking scripts are firing as intended or if adjustments are required.

Tag Assistant also includes a recording function that allows testing across multiple pages. With this feature, users can simulate navigation paths and review how tags behave throughout a session. This helps confirm that conversions, events, or other tracking mechanisms are consistently captured across the entire website journey.

By simplifying the troubleshooting process, Tag Assistant saves time and improves the accuracy of marketing and analytics data. It ensures that measurement tools function correctly, supporting better decision-making in digital campaigns and website optimization.

Key Features:

• Tag verification – Helps check whether tracking tags such as Google Analytics, Ads, and others are correctly installed.
• Error detection – Identifies problems or missing components in tag setup.
• Real-time debugging – Provides live feedback while navigating a site to ensure tags fire as expected.
• Detailed reports – Displays tag activity, status, and troubleshooting suggestions in an easy-to-read format.
• Multi-tag support – Works with a variety of Google tags and third-party integrations.
• Recording and playback – Allows recording of user flows across pages and reviewing how tags behave during the session.
• Implementation guidance – Offers suggestions for fixing configuration issues and optimizing tag usage.
• Browser extension convenience – Runs directly in the browser for quick testing without extra tools.